5 of the most intriguing creative brands in Africa to keep an eye on Recommend Article Comments Print ArticleShare this article on FacebookShare this article on TwitterShare this article on LinkedinShare this article on RedditShare this article on PinterestExpert Author Abena Damoah Africa is experiencing a mind-blowing creative renaissance. I recently moved to Ghana from the UK to see how Africa and its creative rise unfold. I’ll show you some of the most creative and interesting brands from the continent in this article.
Chale Socks Chale Socks is a cutting-edge Ghanaian clothing brand. They use traditional Adinkra symbols and African patterns and motifs to create stunning, artistic socks in their bold, distinct designs.
OhYesLord is a streetwear brand based in Johannesburg. Promoting African youth culture is their primary objective. The free-spirited nature of African youth is reflected in their straightforward yet striking designs.
Waffles N Cream is a skateboard collective with its headquarters in Lagos, Nigeria. They also run a quirky streetwear clothing shop alongside the collective. a brand that promotes creative self-expression among Nigerian youth and is highly innovative.
Sarah Diouf, a successful media tycoon, owns and runs Tongoro. Tongoro studio, a fashion brand based in Dakar, offers designs that are both bold and straightforward.
Senegalese fashion designer Selly Raby Kane is known for his highly artistic creations. Her love of fashion from urban Africa inspired her to start her own business. Her clothes show grace and unrestrained style. The brand is high fashion mixed with edgy, urban Afro-chic.
My Experience Working With Creative African Brands I’ve collaborated with a number of creative African brands. I observed their enthusiasm, dedication to their work, and determination to succeed on a continent where it is easy to spot opportunities but difficult to take advantage of them. Africa’s talent is incredible, inspiring, and motivating. My first thought when I land in Africa is to create, learn, and produce. Africa pushes you in ways I never imagined were possible.
African brands are distinctive in a way that can’t be found anywhere else. African creatives possess a raw grit and passion. The fire is truly one of survival of the fittest out there, and it burns hot. The fortunate few who reach the top can only think back on their struggles, those days when nothing looked hopeful or hopeful at all, but they persevered despite fear, challenges, and uncertainty. I am privileged to be present right now to witness the unfolding of something truly extraordinary in Africa.
Presently, African-inspired clothing is in vogue. Adding an African-inspired accessory, such as a pair of daringly designed Chale Socks, is the perfect way to bring a little bit of Africa into your wardrobe.